Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book.

One of the most confusing aspects of being an author is in creating a strong, influential and authentic Book Brand. You have to give the reader a reason to pick up and purchase your book. Then, you need to give them a compelling reason to share it with their friends.

One of the reasons that seems so difficult, is that you really need to know the answers to some important questions.

And once you have answered those questions, you need to anchor your brand by identifying, owning and surrendering to it. Not always an easy course of action.

Here are a few questions that I ask my clients when they are starting to write their book or are in the midst of writing their manuscript:

  • Why are you writing this book?
  • What were some pivotal moments in your life that made a huge impression on you…related to your book…whether fiction or non-fiction?
  • At the end of the day, what are your plans for the book…what do you want to do with it? (A book is an excellent way to leverage your ideas, authentic voice and topic into a very lucrative business.)
  • If you had to condense your whole book into three inspirational sentences for the reader, what would they be?
  • Have you created your Signature Speech that relates to your book?

For those of you who take the time to authentically answer these questions, you will be amazed at what you will find…clarity for your book, the beginning of a signature speech, and the direction you want to take your book in. These answers will also put you on the path to identifying the target markets for your book.

If you are ready to write your book, be sure to check out my Write Your Book by Christmas program that begins next month. Click HERE to learn more about my 5-month intensive book writing program.

Ruth Klein is an internationally known Brand Strategist, Best-Selling Author of 7 books, Speaker and Expert Celebrity™ Branding maven for leaders, CEOs and entrepreneurs. She has appeared in O: The Oprah Magazine, The Wall Street Journal, Washington Post, CNBC, FOX, CBS, ABC, NBC as well as dozens of other media. Ruth works with experts, conscious leaders and c-suite executives to help them become highly visible as thought leaders in their industry. She helps them create lucrative businesses and powerful personal brands, by honing their message and communicating it through writing books, signature speeches and purpose-driven brands. In 2019, Ruth launched her Generation Why Not® Podcast. You can subscribe on iTunes, iHeart Radio, Tune-in, Spotify, Stitcher, Google Play, Spreaker, and is also available on Alexa. Ruth’s clients add multi-six and seven figures to their business or company; host PBS specials; are high five-figure international speakers; receive over a hundred media pick-ups with one press release, become best-selling authors, and have even become a $500 million dollar business brand.

To learn more about Ruth, visit