Idi Amin died in exile. King Richard III died for lack of a horse. Kenneth Lay wasn’t the only multimillionaire to die broke. On the other hand, Gandhi, Mozart, Queen Elizabeth I, Mother Teresa and Dr. Martin Luther King, Jr. continue to live richly in memory all the days of humanity; during their lives they enjoyed the delight and satisfaction of living each day in pursuit of their life’s purpose. Rich, powerful tyrants who love money more than anything else end up surrounded by sycophants and body snatchers, while Gandhi, Simone Weil, Mother Teresa, and the others listed above had all their needs met and were fueled from the inside out, by fulfilling a powerful life mission every day.

There is a clear, under-reported trend here. Jerks end up broke. Really big jerks end up broke and exiled or dead, which is a poor way to plod through life. Creative people who work hard to make our world a more beautiful place are supported and have a lot of others invested in making sure their basic needs are met. Who is really rich here―the villains or the saints of our collective evolution?

You are a creator of our world. Your retirement dollars are invested in the corporations that define our existence. When you realize the power of your money and investments as tools to make you rich and to also enrich our world, you will start aligning yourself with other creative and motivated people who are invested in your success, the success of the companies you choose to support with your investment dollars and the world at large.

Being the CEO of Your Own Success

What does any of this have to do with trading stocks? Once you come to understand that you are, right now, the creator of your world—your home, your neighborhood, and by the money you invest in your retirement plan, even the world at large—you will start thinking like a rich person, instead of a victim. Victims fear money, worry about money, think that they are owed money, think they deserve money more than the next guy, and spend all their time gambling or trying to win the lottery, instead of embracing healthy money habits that lead to lasting wealth.

Too many people have fear around money. I call it “investing with stomach acid,” Instead of your intellect. When you trade with fear, the odds are that you will buy high and sell low. That is what fear does, even though it is the exact opposite thing that everyone knows―with their brain―to do.

Believing you have to make money fast before the world ends or the bank takes back your home is the kind of vulnerability that scam artists and shysters feed upon. When you secretly believe that you are going to lose money on your investments, you don’t drink in the education and research you need in order to make a successful purchase in the first place. When you make wise, informed investments in companies that you believe are creating the best products and services on the planet, then you believe that you are going to make a fortune in the markets, not that you are going to lose. When you invest in what you know and love, your wisdom as a shopper  and passion about the product immobilize fear, and that’s when you can really start making confident and correct choices that will pay off for you. You know how to place a value on what you own and are less likely to sell it on the cheap. Imagine now how it would feel to own Google at the Initial Public Offering (IPO). Or Microsoft. Or Suntech Power Holdings (a solar energy manufacturer). Or Starbucks. Or Toyota.

Become the Best You

Some authors make investing too complicated. Others make it too boring. Some have cookie-cutter investment strategies, like cutting out coffee or using fancy software, that frankly don’t work because no two people have the same talents, passions, goals, time or intelligence. I am asking you to think about the power of your money to transform and enrich your own life and the world at large and to apply my strategies to become the best you. My investment recipe works because you supply the ingredients. The Billionaire Game works because you decide what’s charity, what’s education, what’s fun and what to invest in, and the fact that you are invested in achieving your own success—instead of relying on someone else to do it or drowning in basic needs—is the fuel that drives prosperity.

Choosing Faith Over Fear

It’s not that hard to switch your thinking from fear that you’re going to lose everything to faith that you can become wise and rich. It’s not more time spent. If you think of all the time you spend worrying about money, you know that getting smart about investing is actually going to take less time. Becoming a successful investor who earns gains while you sleep doesn’t cost more than being a fear-based investor who loses money every time the economy hits a recession. It’s simply investing the same money you put in your 401(k) or IRA more effectively.

If you can shop, you can pick stocks. If you tithe, you can become a millionaire. If you can pick a great life partner, then you can select the second most important person in your life―your certified financial planner. If you know your age, then you know what percent of your retirement plan you should keep safe, i.e. not invested in stocks. Once you discover how the dollars you invest create our world, you can start investing in the products, goods and services that will make our planet a great place to live.

How would you live if you had all the money in the world? What companies would you invest in? The beauty of the stock market is that with very little money, you can create that life now. You can become not just a rich person and a great investor, but someone who does all that by putting her money where her heart is―by making love with money. When people start investing with heart and soul and wisdom, instead of fear, blind faith and greed, this world will become a very, very beautiful place. There is no end to the problems that can be solved when we move trillions out of the old industries of oil, gas and cigarettes and invest it in clean energy, goods and services that contribute to a healthy, sustainable world.

Make Love & Peace with Your Money

That is how I went from a Copper Miner’s Daughter to Wall Street Golden Girl; it’s how I went from Divorced and Desperate to my dream-come-true life. When you start investing in things that you know and love, instead of with fear and greed, your life will change immediately, and this world will become a much more beautiful place. A life like this increases in value every single day and becomes more valuable not just to you but to those around you as well.

This is an excerpt from Natalie Pace’s bestselling book Put Your Money Where Your Heart Is.

Natalie Wynne Pace is an Advocate for Sustainability, Financial Literacy & Women’s Empowerment. She is the co-creator of the Earth Gratitude project and the author of the Amazon bestsellers The Gratitude Game, The ABCs of Money and Put Your Money Where Your Heart Is(aka You Vs. Wall Street in paperback). She has been ranked as a No. 1 stock picker, above over 835 A-list pundits, by an independent tracking agency (TipsTraders). The ABCs of Money remained at or near the #1 Investing Basics e-book on Amazon for over 3 years (in its vertical), with over 120,000 downloads and a mean 5-star ranking. The 2nd edition of The ABCs of Money was released in 2018.

To learn more about Natalie Pace and to access links to her books and to learn more about her 3-day Financial Empowerment Retreats, visit