Sometimes Persistence Doesn’t Pay Off

Sometimes Persistence Doesn’t Pay Off

I’ve had the chance to sit down recently for some intensive mentoring sessions recently with seasoned entrepreneur Zappos CEO Tony Hsieh and his close business collaborator and co-founder of their corporate consulting firm, Delivering Happiness,  Jenn Lim.  They shared with me ten vital, hard-won lessons that they’ve learned while helping dozens of other businesses, from Facebook to Audi adopt the methods that helped turn Zappos into a multi-billion dollar company. I wrote about the last one here. This week, I share a new one. (more…)

‘Ingrid Goes West’ skewers social media culture

‘Ingrid Goes West’ skewers social media culture

“Ingrid Goes West” (2017). Cast: Aubrey Plaza, Elizabeth Olsen, O’Shea Jackson Jr., Wyatt Russell, Billy Magnusson, Pom Klementieff, Meredith Hagner. Director: Matt Spicer. Screenplay: David Branson Smith and Matt Spicer. Web site. Trailer.

We all want to be liked. But how far are we willing to go to achieve that outcome? And what if it gets the better of us, becoming an unhealthy obsession? That’s the stuff of which the incisive new comedy-drama “Ingrid Goes West” is made of. (more…)

Digital Media Advertising is the New Wild West

Digital Media Advertising is the New Wild West

Mad Men’s Don Draper would hardly recognize the advertising landscape today. The print and television campaigns he specialized in are quickly losing prominence thanks to the growth of digital marketing and social media. It’s probably for the best that Sterling-Cooper-Draper-Price aren’t a real agency; their name is a bit too unwieldy to fit in a hashtag. Advertising outfits these days need to be adept crafting their message for a digital market. (more…)

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