So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way …
9 Steps to Being a Thought Leader … and a Media Darling Read More »
“Should you ever find yourself on your path, moving along in spite of fear, wondering if you’re ready or not to rise to the next level, chances are great that you will not be ready.” – Mike Dooley, Notes From the Universe Are we ever really ready to LEAP? Wouldn’t it be better to wait …
Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book. One of the most confusing aspects of being an author …
To me, branding is how you show up in the world – how others remember or describe you. It’s both your personal brand and your business brand. The secret is to be purposeful about your branding. My friend, Susanne Forbes Dicker, has done just this. Susanne is known as THE HAT LADY. She is a …
“Don’t let fear decide your future.” – Shalane Flanagan When you are called to lead, speak and to inspire others, to grow and generate income for your business or career, I call this Monetizing Your Message. Often having to self promote feels uncomfortable because of limiting beliefs from past experiences, or simply because we need …
There’s been a sea change in how companies innovate. When we talk about business innovation most of us immediately think start-ups and Fortune 500 companies, skipping over the vast majority of private companies that make up the bulk of the economy and truly drive progress in business. This segment of companies is remarkable because: They …
“Houston, we’ve had a problem!” It seems that nearly everyone in the world recognizes these five historical words. They were first spoken by Jim Lovell, the Commander of the Apollo 13 Space Mission, over fifty years ago, when an explosion midway to the moon should have killed everyone on board. The actions of the three …
The idea of ‘turning passion into profit’ certainly gets the wheels turning. We think: ‘make money doing what you love.’ But passion is about more than just work or business, and we want to profit in bigger ways than money. As they say, “money can’t buy you love.” You can enjoy your work, rather than …
“Passion lives in your heart and when we choose that which has greatest meaning to us, it creates a path of least resistance. We can do less and accomplish more.” ~ Bestselling author, Janet Atwood, author of the Passion Test With so many of us finding ourselves either working from home or without a …
Before you start writing a book, let me tell you about Joyce (an alias). Joyce became an award-winning published author a decade ago. She went on to write a book that people often found on the internet and read in one sitting. Many signed up for her in-depth, week-long training program and others contacted her …
What You Need to Know Before You Start Writing a Book Read More »
